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A Day in the Life of a Brand & Content Manager

We asked our Brand & Content Manager, Lindsey, to take us through what a typical day looks like for her. After just returning to the team following having a baby and adjusting to working from home, Lindsey takes us through a day in her life as a Brand & Content Manager at Great Bear Healthcare.

7:45am – Morning Rituals

I get home from dropping the kids at nursery, log on for the day and do my daily admin. I go through my emails, responding to any that need a reply and read this morning’s updates in my daily Marketing Week newsletter, whilst having a coffee. I’m very fortunate to have a dedicated workspace set up in my spare room – it makes it easier to get focused and into “work mode”.

8:30am – Finalising Advert Artworks

The rest of the team start work so I say a quick hello on our team’s chat and then get on with finalising some advert artwork for a niche urology publication. We are a small multi-skilled team at Great Bear, and a lot of our campaign artwork is created in-house. I load the artwork file up in InDesign for some final tweaks, give the ad a proof and send across to the publication.

10am – Setting Priorities and Goals

Every Monday morning we have our weekly team catch up “huddle” and go through our Forward Look to go over the team’s priorities for both our short term and long term campaigns. With the team currently working remotely this is a good way to keep up to date with each others workloads, and progress towards the deadlines we have.

11am – Coffee Time

I make a quick coffee and log in to our team ClickUp workspace. ClickUp is a collaborative workspace where we can simultaneously track our projects and workflows – we’ve only just started using it but I am finding it very useful. I check my tasks, filtered by priority, and see there is an e-mailer due to be created and sent to our Nightingale community as part of an upcoming campaign. I log in to our mail chimp platform to start building the mailer, writing the copy and selecting the appropriate images and design template. I then update the landing page in the Content Management System of our website so that we can track the campaign performance.

11:40am – Creating Social Media Visuals

I open Photoshop and get to work on some new social media graphics for our Libra Sheath and GB Soft Skin campaign. Once finalised I get them scheduled in on Hootsuite in line with our content and socials plan. Preparing socials content in advance is a great way to stay organised and allows us as a team to be more efficient in how we work.

1pm – Lunch

Time for some lunch. I have a falafel and salad wrap – having access to a fully functioning kitchen is probably one of the biggest perks of working from home!

1:30pm -Editing Video Content

I need to edit a video we recently recorded, featuring Nightingale’s Clinical Lead Naomi answering Google’s most asked questions on sheaths. Editing using Premier Pro is a new skill I am learning since returning from maternity, so I jump on to a teams call with my Manager Hannah, who talks me through the process. The end result is a video clip that is perfectly optimised for use on our social media platforms.

3:30pm -Research

With just over an hour left of the day, I make a final coffee to get through the afternoon and start doing some research for campaigns planned later on this quarter. We are trialing a new and exciting initiative this March (to be revealed!) and although I am a bit nervous about doing something new, I am positive that the research and ground work I am putting in now will pay off…..watch this space!

4:45pm – That’s a wrap!

The end of my working day. Quick run through of my emails to ensure there is nothing pressing before I say goodbye to the team and log off.

Would you like to join Great Bear’s Marketing Team? We are currently recruiting for a Content Marketing Assistant. So, if you want your day to look a bit like this, check out the vacancy and apply today.

A Day in the Life of a Brand & Content Manager